12 A
The segment here are snowboarders who also skate and surf. The need for this product becomes salient when riders realize that they can ride a mountain in a different way then ever before, which in essence is closer to the feeling of skating or surfing. There must obviously be snow either at a resort or in the backcountry with powder are the potential places for one to become aware of this need In this market one might have checked out a local ski shop for different products. Perhaps having heard about it through word of mouth or seeing something similar before, someone may conduct research through the various online retailers of products such as this. In summary this is a need that requires a preexisting knowledge of boarding and can only be understood by a ceriman group of people. Very little information searches are being conducted because lack of awareness for this idea.